Twitter's Share Price Could Quickly Double Says Expert
IG Index market strategist Alastair McCaig appeared on CNBC's Worldwide Exchange Wednesday morning where he declared that Twitter's (NYSE: TWTR) share price could quickly double from its IPO offering.
"In the fine print, they do actually say that they could raise the price higher than that $23-$25 level. It seems unlikely, but there is a possibility of that," said McCaig.
"Certainly, the IG grey market at the moment is [$24 to $26 billion], and that infers a share price of about $44, more than double what the IPO price is. So I think we're looking at a pretty healthy appetite from investors there."
He thinks that Twitter has underplayed its hand, noting user log-in frequency a unique and valuable assets over other social media giants such as Facebook. According to McCaig, most Twitter users log-in multiple time a day, or just stay logged in throughout their days.
Related: NYSE Euronext CEO Duncan Niederauer Amped For Twitter's IPO
"Over 60 percent of global users of Twitter do so from mobile devices. Now from an advertisers point of view, that does tend to give you a considerably more focused demographic you can target with your own adverts," said McCaig.
"Maybe that might enable Twitter to add a little bit of a premium to the price."
McCaig suggested that a premium price would also play into the balancing act associated with effectively monetizing ads on Twitter while not bombarding users with too many.
Jason Cunningham had no position with the mentioned entities while writing this article. Visit Jason on Twitter at @JasonCunningham and @Benzinga.
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