10 Top 'Branded' iPhone Apps
(TheStreet) -- While tons of Fortune 500 companies are scrambling to create an Apple (NASDAQ: AAPL) iPhone app that helps promote their brand, the effort doesn't always pay off.
More than 80% of apps put out by major consumer and health care brands are downloaded less than 1,000 times, according to a new study released by Deloitte. And only 1% of these so-called branded apps are downloaded more than a million times.
The majority of these fail to gain traction because they simply aren't noticed, the report said. Many brands just aren't spending the resources they need to actively market their apps in a crowded environment -- passively posting an app and hoping for the best just won't do.
The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
