Adidas

Commitments to utilizing sustainable materials have been a trend in footwear, with everything from corn, cotton and recycled ocean plastic being used in the making of shoes.  What Happened  Adidas AG (ADR) (OTC: ADDYY) is taking its commitment to sustainability even...

NPD Group has released their annual list of the top 10 best-selling shoes. Benzinga spoke with NPD’s sports industry analyst Matt Powell about 2017's top sellers. No. 1: Nike Tanjun Nike Inc (NYSE: NKE)'s mid-market favorite topped the list this year, replacing the Adidas...

Foot Locker, Inc. (NYSE: FL) has notched yet another upgrade in what has been a dramatic sentiment shift from analysts over the past two months. The Analyst  Oppenheimer analyst Anna Andreeva upgrades Foot Locker to an Outperform rating with a $70 price target. The Thesis With Nike...

2017 will go down as a turning point in Nike Inc (NYSE: NKE)'s history. After turning in the worst performance in the Dow in 2016, the stock has recovered this year, with shares up 17 percent. The sportswear giant is heading into 2018 with more focus on innovation, differentiated retail and...

In one of the most tumultuous years in athleticwear in recent memory, adidas AG (ADR) (OTC: ADDYY) has emerged as an industry leader. It's a time when competitors Nike Inc (NYSE: NKE) and Under Armour Inc (NYSE: UAA) are busy explaining poor performance and adjusting their strategy to...

Coming off one of the most depressing quarters in the company's history, Under Armour Inc (NYSE: UAA) is now in the precarious position of trying to resuscitate a onetime Cinderella story in the sportswear world before it becomes a cautionary tale. ESPN’s Darren Rovell tweeted: “...

It's news that shocked the basketball world. The FBI cracked down on several college basketball programs for two alleged schemes of paying players — and assistant coaches funneling players to NBA agents. Those involved in the sport are less than surprised. This type of activity has been...

Following a two-year investigation, the Manhattan U.S. Attorney and Department of Justice are attacking a web of corruption at top-ranked basketball programs implicating NCAA coaches, team managers, financial advisers and representatives of sportswear companies. The Federal Bureau of Investigation...

“But the Yeezys jumped over the Jumpman” Those were the words of Kanye West in 2012 as he rapped about his shoe brand surpassing Nike Inc's (NYSE: NKE) Jordan Brand shoe sales. Five years later, it actually happened. Matt Powell, a NPD Sports Industry analyst, tweeted that this is...

Nike Inc (NYSE: NKE)'s pull model of keeping supply below demand has all but disappeared and it appears that adidas AG (ADR) (OTC: ADDYY) has successfully stolen it away. There is now an oversupply of basketball products in North America, which will continue to pressure sales and margins...

The latest back-to-school data is echoing the sentiment that has been well covered in the sportswear world over the past year; adidas AG (ADR) (OTC: ADDYY) is up and Nike Inc (NYSE: NKE) is down. Fresh off overtaking the Jordan brand as the No. 2 footwear brand in the U.S., Adidas increased sales...

Given the way Adidas AG (ADR) (OTC: ADDYY) and Nike Inc (NYSE: NKE) are heading in oppposite directions, it was a matter of when, not if, Adidas would overtake the Jordan brand as the No. 2 sports footwear brand in the United States. It just happened a little quicker than anticipated. "It came...

Nike Inc (NYSE: NKE) investors’ patience for a turnaround may be starting to wane. “Patience is wearing thin and panic may be setting in,” said Canaccord Genuity analyst Camilo Lyon as he lowered fiscal year 2018 estimates from $2.34 to $2.32. Since 2015's all-time highs, shares...

Nike Inc (NYSE: NKE)'s brand sentiment in North America has been a contentious topic over the past few years, but a new Bernstein report affirms that the company is still ‘Best In Class.’ Despite increasing competition in the space, Bernstein analyst Jamie Merriman believes athletic...