Apple Services

Apple Inc. (NASDAQ: AAPL) CEO Tim Cook promised investors back in January its Services business would become the size of a Fortune 100 company in 2017 and then double in size within four years. On Tuesday, the executive offered an update to his ambitious goal in conjunction with Apple's fiscal...

Barclays' Mark Moskowitz maintains an Equal-Weight rating on Apple Inc. (NASDAQ: AAPL)'s stock with a $123 price target ahead of the company's fiscal second-quarter earnings report after Tuesday's market close. According to Moskowitz, Apple's Services business segment continues to be a growing...

Investors expecting Apple Inc. (NASDAQ: AAPL) to post strong iPhone sales metrics when the company reports its fiscal second-quarter results on Tuesday might be disappointed — but they shouldn't be. CNBC's Jim Cramer highlighted during Monday's "Stop Trading" segment findings from a UBS...

Apple Inc.’s (NASDAQ: AAPL) Services arm contributed 11.6 percent of total revenue in 2016 and almost 18 percent of profits. By 2022, the Services business could account for 20 percent of total revenue and 30 percent of profits, Loup Ventures’ Gene Munster said in a report. Apple...

JPMorgan's Rod Hall was a guest on CNBC's "Halftime Report" segment on Monday to explain why he thinks Wall Street's outlook on Apple Inc. (NASDAQ: AAPL) is too low. According to Hall, Apple's iPhone cycle remains underappreciated by Wall Street and his own estimates are 15 percent above consensus...

"Shark Tank" personality Kevin O'Leary is running to lead the Conservative party of Canada. Until then, he's the chair of the O'Shares ETFs and a frequent guest on CNBC. On Tuesday, O'Leary explained his uber-bullish stance on Apple Inc. (NASDAQ: AAPL) and why he will...

Investors don't have much confidence in Apple Inc.'s (NASDAQ: AAPL) future, at least according to UBS' Steven Milunovich. In a report published Wednesday, Milunovich stated that "little optionality" is priced into Apple's stock. Specifically, his residual income model...

Ben Schachter of Macquarie Capital commented in a report on Thursday that Apple Inc. (NASDAQ: AAPL)'s services sector isn't only the company's fastest growing segment, is its highest margin segment and a key profit growth driver. According to Schachter, Apple's services sector...

Ian Winer of Wedbush Securities was a guest on CNBC to discuss why he's still urging investors to "stay short" Apple Inc. (NASDAQ: AAPL)'s stock. According to Winer, Apple once had an "edge on everything" but bulls are now scrambling to change their thesis on Apple...

Terence Kawaja, CEO of Luma Partners was a guest on CNBC's Squawk Valley segment and discussed Apple Inc. (NASDAQ: AAPL)'s earnings results, which are scheduled to be released after Tuesday's market close. According to Kawaja, Apple's story continues to play itself over and over again: the company...