energy drinks

Citi reported that non-alcoholic beverage sales growth slumped in the most recent four-week period. Although Citi analyst Wendy Nicholson noted that the timing of the Easter holiday likely weighed on the April beverage numbers, the sales deceleration remains troubling for shareholders of The Coca-...

In an emphatic report Friday, Citron Research boasts on Monster Beverage Corporation (NASDAQ: MNST), "MNST has continued to defy gravity— as if the stock drank four cans of its own product." Among Monster's achievements, Citron highlighted its pricing power: "The bear...

Energy drink consumption has been associated with "serious cardiovascular events," Dr. Anna Svatikova, et al. said in a new study. The study consisted of 25 healthy volunteers who consumed both Rockstar and a placebo. The study also concluded that Rockstar consumption "...

In the past decade or so the alternative beverage industry has caught fire. Major beverage companies such as Coca-Cola and Pepsi have suddenly found themselves fighting for market share against formerly unknown competitors. Part of the reason for the situation has to do with changing customer...