Kevin Durant

The movement of players in the NBA’s offseason free agency period is so riveting it can rival the play on the court. With over $3 billion in deals made in just one day, this year's NBA free agency is arguably the most exciting one yet, with Kevin Durant and Kyrie Irving set to join the...

The type of market a player lands in directly affects their ability to push product. No matter how fun the city might be, Zion Williamson landing in New Orleans isn't the outcome sneaker companies looking to sign the future NBA star to an endorsement deal are hoping for. Luck Of The Draw The...

The Benzinga Fintech Focus Podcast took a brief detour last week into the world of term life insurance. This week’s episode features an interview with Peter Colis, founder and CEO of Ethos, a startup looking to change the way consumers buy term life insurance policies. Ethos has raised over $...

When Puma AG Rudolf Dassler Sport (OTC: PMMAF) announced a comeback attempt in basketball earlier this year, it turned heads in the industry. Why is the brand that has had a really strong run in sportswear over the past few years entering a struggling performance basketball footwear market? A...

At last season’s close, NBA broadcasters sulked to the bus, heads down, defeated. Across Walt Disney Co (NYSE: DIS)’s ABC and ESPN, NBA TV and Time Warner Inc (NYSE: TWX)’s TNT, the league’s regular-season average viewership had fallen 6 percent year-over-year. TNT, in...

The Golden State Warriors completed a nearly perfect sweep of the NBA playoffs by defeating the defending champions Cleveland Cavaliers in Game 5 of the NBA Finals. The Warriors' perfect 12–0 run heading into the Finals could in part be attributed to Under Armour Inc (NYSE: UAA)'s...

A post-season playoff packed with lackluster, lopsided games finally got the rematch that apparently everybody wanted. And maybe needed. The result? Ratings gold for ABC and its parent, Walt Disney Co (NYSE: DIS), which has posted numbers not seen since Michael Jordan won his sixth and final NBA...

Nearly every signature shoe release from Under Armour Inc. (NYSE: UAA) Steph Curry’s line has been blasted on social media. After debuting the latest model, the Curry 4, in the first game of the NBA Finals, it appears Under Armour may have finally gotten one right. Better Days Ahead Wells...

The NBA Finals are back. After a string of blowout playoff games, the stage is finally set for the Cleveland Cavaliers and Golden State Warriors rematch. In honor of the Finals opener, Benzinga is taking a quick look at the business behind NBA champions. You Have To Pay More To Win More The...

Under Armour Inc (NYSE: UAA) just can’t seem to get it right in the cutthroat shoe industry. Things started to go downhill when the company released its infamous, "Chef Curry 2" model, which got blasted on social media. The latest Curry 3 colorway release, called the Oxblood leather, is...

Nearly $466.2 million in talent will compete in Sunday’s 2017 NBA All-Star game. However, this figure includes only six of the league’s 10 highest salaries. Mike Conley (No. 2), Al Horford (No. 5), Dirk Nowitzki (No. 8) and Damian Lillard (No. 10) were relegated to box seats for the...

Steph Curry is not having his best season. One of the faces of the NBA, the superstar is averaging 20 percent fewer points per game than last season, and he is having the worst shooting season of his career. Curry has played 198 games the last two seasons, including the playoffs. The ongoing...

Ahead of Nike Inc (NYSE: NKE) Q1 earnings call next week, Deutsche Bank maintains a Buy rating on the world's biggest athletic apparel company. Nike has been feeling increased pressure from adidas AG (ADR) (OTC: ADDYY) and Under Armour Inc (NYSE: UA) and the threat that consumers are opting for...

Under Armour Inc (NYSE: UA)'s stock was trading lower by more than 2 percent Tuesday morning after the company's second-quarter earnings report fell short of Wall Street's expectations. Under Armour's revenue for the second quarter rose 28 percent year-over-year to $1.0 billion...

Last week, the NBA took a stand against what it sees as a discriminatory bill in North Carolina that limits transgender public restroom use. In response to the bill, the NBA has moved the location of the 2017 NBA All-Star Game out of Charlotte, North Carolina. “While we recognize that the...