Mark Gurman

As the Worldwide Developers Conference (WWDC) looms, Apple Inc. (NASDAQ:AAPL) seems to be grappling to keep up with AI frontrunners such as OpenAI and Google, despite its best efforts. Bloomberg's Mark Gurman, in his latest weekly "Power On” revealed that Apple’s AI platform,...

The tech industry could witness a shift in power as OpenAI, under the leadership of CEO Sam Altman, acquires Jony Ive’s startup, io, for a staggering $6.5 billion. Ive, a key player in Apple Inc.’s (NASDAQ:AAPL) design history, will now be directing design at OpenAI. Bloomberg's ...

In a bid to reinvigorate its innovation engine, Apple Inc. (NASDAQ:AAPL) is reportedly gearing up for a significant year in 2027, with plans to introduce a range of groundbreaking devices and features. Bloomberg’s Mark Gurman, in his latest weekly “Power On...

Apple Inc. (NASDAQ:AAPL) has embarked on a major overhaul of its artificial intelligence (AI) and machine learning divisions, shifting elements to different departments within the organization. Bloomberg's Mark Gurman, in his latest weekly "Power On" shared that Apple...

Apple Inc. (NASDAQ:AAPL) is moving ahead with its most ambitious health initiative to date, aiming to elevate its Health app with AI capabilities that mimic real doctors. Bloomberg’s Mark Gurman, in his latest weekly “Power On”, has said that the tech giant is...

Apple Inc. (NASDAQ:AAPL) is reportedly entering its annual Top 100 executive retreat this week. This comes amid mounting criticism over the company's stalled artificial intelligence efforts. What Happened: Since the era of Steve Jobs, this annual March gathering brings together Apple’s 100...

Apple Inc. (NASDAQ:AAPL) has unveiled a host of new products within a short span of two weeks, straying from its traditional staggered launch strategy. Bloomberg columnist Mark Gurman in his latest weekly "Power On" has shared that Apple’s recent product launches include a new iPhone, low-end...

Apple Inc. (NASDAQ:AAPL) is grappling with an artificial intelligence (AI) crisis, as its rivals, including Amazon.com Inc. (NASDAQ:AMZN), surge ahead in the AI technology race. Bloomberg columnist Mark Gurman in his latest weekly “Power On” has shared that, Apple’s...

In a strategic shift, Apple Inc. (NASDAQ:AAPL) has unveiled its latest product, the iPhone 16e, marking its exit from the budget smartphone market. Bloomberg columnist Mark Gurman in his latest weekly "Power On" has shared that Apple’s new iPhone 16e, priced at $599, is $170 more expensive...

Apple Inc. (NASDAQ:AAPL) is reportedly considering adding advertising to Maps, mirroring Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Maps model. What Happened: During a recent all-hands meeting, Apple's Maps division revisited the idea of monetizing its navigation app, said Bloomberg...

Two of the world’s tech behemoths, Apple Inc. (NASDAQ:AAPL) and Meta Platforms Inc. (NASDAQ:META), are reportedly preparing to go head-to-head in the race to develop artificial intelligence (AI)-powered humanoid robots. Bloomberg columnist Mark Gurman in his...

Apple Inc. (NASDAQ:AAPL) is reportedly ramping up its recruitment efforts for its home robotics division. What Happened: In his latest weekly "Power On" newsletter, Bloomberg columnist Mark Gurman said that the company has posted several job listings for robotics specialists over the past few weeks...

Apple Inc. (NASDAQ:AAPL) is reportedly gearing up to launch a revamped iPhone SE. Bloomberg columnist Mark Gurman in his latest weekly "Power On" has revealed that despite its market leadership in the US, the iPhone is grappling with challenges such as import tariffs, regulatory scrutiny, and...

Apple Inc. (NASDAQ:AAPL) is reportedly facing challenges in the burgeoning fields of artificial intelligence (AI) and augmented reality (AR), suggesting a potential decline in its product innovation prowess. This comes despite the company posting record-high quarterly revenue. Bloomberg columnist ...

Apple Inc. (NASDAQ:AAPL) reportedly continues to explore AirPods with tiny infrared cameras. What Happened: In his latest "Power On" newsletter, Bloomberg columnist Mark Gurman fleetingly mentioned camera-equipped AirPods while reporting about Cupertino's wearables development. While he did not...