Mark Gurman

As the countdown begins for Apple, Inc.’s (NASDAQ: AAPL) “Far Out” hardware launch event on Wednesday, Bloomberg columnist Mark Gurman offered his take on what he said is the most important new product unveil expected at the event. Apple Playing Catch Up To Garmin: The Apple...

Apple, Inc.’s (NASDAQ: AAPL) “Far Out” hardware launch event is only a few days away, and rumor mills are working overtime over what the newest iteration of the company’s flagship iPhone product holds for users. Four Variants But No Mini: The iPhone enhancements would...

Apple, Inc. (NASDAQ: AAPL) is all set to host its launch event, dubbed “Far Out” on Sept. 7. The “Far Out” tagline against a cluster of stars in outer space seen in the invite could refer to it literally being far in the future, as Apple announced the event two...

Apple, Inc.’s (NASDAQ: AAPL) iPhone 14 launch, rumored to take place on Sept. 7, would be the earliest iPhone launch since 2016, Bloomberg columnist Mark Gurman said in his weekly “Power On” newsletter. Gurrnan has three takeaways from this: Apple gets an additional week of...

Apple, Inc. (NASDAQ: AAPL), which was rumored to be slowing hiring, has reportedly laid off recruiter contractors in the past week. Apple Wields The Axe: In a rare move, Apple let go of 100 recruiters spread across its offices, including those in Texas and Singapore, Bloomberg’s Mark Gurman...

Apple, Inc. (NASDAQ: AAPL) is likely to delay the release of the next iteration of the iPadOS – the operating system that powers the iPad, by nearly a month to October, Bloomberg columnist Mark Gurman said last week. The Delay, Why It Makes Sense: The iPadOS 16 will likely be...

Apple Inc’s (NASDAQ: AAPL) iPadOS, usually released alongside an iOS update to its iPhones, could be "unusually" delayed by nearly a month, according to a Bloomberg report. What Happened: Tech journalist and Apple watcher Mark Gurman in a...

Apple Inc (NASDAQ: AAPL) has updated its current COVID-19-related protocols and told its employees that wearing a face mask would no longer be required in most locations. What Happened: The Tim Cook-led company told employees through an internal email, first noted on...

Apple, Inc. (NASDAQ: AAPL) last week reported better-than-feared third-quarter results, but the earnings report highlighted weaknesses in some product categories. Mac Softness Transient: The Mac slowdown was not a shock, as sales of MacBook Air and MacBook Pro, two of Apple’s...

Apple, Inc. (NASDAQ: AAPL) rumored curb on spending and hiring across teams in 2023 is in anticipation of an economic slump – the first time the company is looking vulnerable to external factors such as rising interest rate, stronger U.S. dollar and the threat of a recession, Bloomberg...

Apple, Inc.'s (NASDAQ: AAPL) latest iPad Pro iteration is almost as expensive as its Mac, although the former doesn't allow as much multitasking as the latter, Bloomberg's Mark Gurman said in his weekly "Power On" newsletter. How iPad Pro's Multi-tasking Evolved: Apple...

Apple, Inc. (NASDAQ: AAPL) will soon have a Pro version of its Apple Watch, over and above the standard model, Bloomberg columnist Mark Gurman said in his weekly Power On newsletter. What Apple Watch Pro Promises: The Pro features will include a larger and more shatter-resistance display,...

Some Apple Inc (NASDAQ: AAPL) users are reporting that the iconic clownfish wallpaper seen during the release of the first-ever iPhone has made a comeback in its latest iOS16 beta release. What Happened: Self-described tech geek Jack Roberts said on Twitter,...

The market outlook continues to be cloudy amid a lack of clarity on the economic picture. Despite the steep sell-off of the first half, analysts aren't confident enough to call a bottom yet. The upcoming second-quarter reporting season is expected to bring in more questions than answers...

Those Apple loyalists who plan to buy the Apple Watch Series 8 when it launches this fall can look forward to an added utility. Apple Watch Series 8 will have body-temperature detection as a new feature in both the standard option and a new rugged edition targeting extreme sports athletes,...