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Why Apple Is In For A 'Tough' 2016
Wednesday, December 30, 2015 - 4:45pm | 307Read More...Jay Yarow, executive editor of Business Insider, sees things as not "looking great" for Apple Inc. (NASDAQ: AAPL) in the near term. According to Yarrow, iPhone sales could go negative for the first time in history. "iPad sales are shrinking, and show no sign of improving. The...
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General Electric's New Marketing Strategy? Live TV Only
Friday, December 4, 2015 - 10:28am | 408Read More...General Electric Company (NYSE: GE) recently made a big announcement: The company will only invest in TV advertisements for live television, and not in prime-time slots. Linda Boff, GE’s chief marketing officer, made this decision, as the company looks for higher “engagement”...
