Mark Gurman

Apple, Inc. (NASDAQ:AAPL) has been late to the AI party, with the likes of Microsoft and Alphabet’s Google already making huge strides in the arena. Bloomberg’s Mark Gurman in his latest installment of the weekly “Power On” newsletter delved into what the tech giant has been...

Apple Inc. (NASDAQ:AAPL) reportedly plans to introduce a novel in-store system that enables iPhones to undergo essential software updates without unboxing.  What Happened: Cupertino has been preparing to launch a solution to address the long-standing issue of customers needing...

Apple Inc.’s (NASDAQ:AAPL) rumored budget-friendly Vision Pro headset may come with a $2,000 price cut and potential feature omissions.  What Happened: In the latest installment of the “Power On” weekly newsletter, Bloomberg Columnist Mark Gurman...

Supply chain analyst Ming-Chi Kuo has predicted that the 2024 Apple Inc. (NASDAQ:AAPL) Watch may not feature Micro LED screens that offer a painting-like feel, indicating a potential absence of innovative features in the upcoming device. What Happened: ...

Apple's Vision Pro when it launches early next year could offer competitive threat to Meta's Quest 3, says Bloomberg's Mark Gurman. Apple, Inc. (NASDAQ:AAPL) is widely expected to launch the first iteration of its Vision Pro mixed-reality headset early next year, and the tech giant has reportedly...

Popular tech analyst Mark Gurman has suggested the possibility of Apple Inc. (NASDAQ:AAPL) developing its own search engine, potentially replacing Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google. “it may be closer than you think.” What...

After Microsoft Corp. (NASDAQ:MSFT) Chief Product Officer Panos Panay confirmed that he is leaving the software giant, a Bloomberg report said he is shifting base to Amazon, Inc. (NASDAQ:AMZN). What Happened: Panay said in a post on X, formerly Twitter, “After 19 incredible years at...

On social media like Elon Musk’s X, formerly Twitter, tech enthusiasts have raised questions regarding the accuracy of some Apple Inc. (NASDAQ:AAPL) product reviews, prompting a closer examination of whether these discrepancies serve as a subtle marketing tactic. What...

Apple Inc. (NASDAQ:AAPL) could snap a year-over-year revenue declining streak in the December quarter, according to Bloomberg columnist Mark Gurman. A Holiday Quarter To Cherish? After three straight quarters of revenue drop, Apple could grow its topline in the holiday quarter, thanks to an...

Apple Inc.’s (NASDAQ:AAPL) recent Vision Pro Audio Upgrade announcement has left second-generation AirPods Pro users in a technological quandary. What Happened: On Tuesday, during Apple’s “Wonderlust” event, Tim Cook reiterated the Vision Pro...

Apple, Inc. (NASDAQ:AAPL) hosted its “Wonderlust” launch event on Tuesday, unveiling four new iPhone models and two Apple Watches, and potentially signaled leadership successions, as noted by top analyst Gene Munster. What Happened: During the event streamed from...

Apple, Inc. (NASDAQ:AAPL) faced a challenging week with the looming threat of competition from Huawei and a limited ban in China, just ahead of its much-anticipated “Wonderlust” iPhone 15 launch event. A Forgettable Week: Apple’s stock had been on an upward...

Ahead of Apple, Inc.’s (NASDAQ:AAPL) iPhone 15 launch event, Bloomberg’s Mark Gurman delved into a strategy that the company has implemented with much success. Apple’s Strategy Shift: Apple will look to boost iPhone revenue by going upscale, said Gurman in his weekly Power-On...

Apple Inc. (NASDAQ:AAPL) could abandon leather in favor of eco-friendly materials for its upcoming iPhone 15 lineup cases and Watch bands, sparking questions about the potential ramifications for its coveted partnership with luxury fashion brand Hermes.  What Happened...

Apple confirmed last week that it will hold its iPhone launch event on Sept. 12, and expectations concerning the next iteration of the iPhone continue to build up. What Happened: Apple has been forced to embrace the USB-C connector for all variants of its iPhone 15 and the AirPods Pro, despite the...