marketing

HubSpot Inc (NYSE: HUBS) is a top pick when considering the 4Ms of market, moat, management, and margins, according to BofA Securities. The HubSpot Analyst: Brad Sills initiated coverage of HubSpot with a Buy rating and a price target of $600. The HubSpot Thesis: HubSpot addresses a total...

Shares of HubSpot Inc (NYSE: HUBS) soared Friday after the company released a huge earnings beat for its fourth-quarter results and analysts raised price targets. HubSpot’s revenue shot up 35% year-over-year coming in at $252.1 million, far ahead of the Street estimate of $236.7...

In the season 2 premiere of That Makes Cents, an eMoney Advisor podcast powered by Benzinga, Benzinga’s Spencer Israel speaks with Val Rivera, senior product marketing manager at eMoney, and Lou Melone, CFP, managing partner at Budd, Melone & Company. Ask any financial advisor what the...

Mcdonald's Corp's (NYSE: MCD) partnership with rapper Travis Scott marks its first celebrity collaboration since a series of iconic commercials with NBA legend Michael Jordan in the 1990s. The deal also brings up an important social issue that may be overlooked: the use of celebrities to...

Planters has announced the "death" of Mr. Peanut, who sacrificed his life to save two human friends, actors Matt Walsh and Wesley Snipes. Kraft Heinz Co's (NASDAQ: KHC) Planters brand released a 30-second teaser promo ahead of the Super Bowl. In the commercial, Mr. Peanut, Walsh and...

For many people, making money online would be an absolute dream come true. If they could find a way to make money with a website or some other online venture, they could quit their job to focus on entrepreneurship, spend more time with their family, and finally take back control of their time and...

Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential...

The bullish case for Trade Desk Inc (NASDAQ: TTD), a provider of a technology platform for buyers of advertising, can be made for three reasons, according to Needham. The Analyst Needham analyst Laura Martin upgraded Trade Desk from Hold to Buy with a new $325 price target. The Thesis Trade Desk...

Mastercard Inc (NYSE: MA) branded credit cards will undergo a face-lift as several future cards will only include the iconic red and yellow circles, the company said in a press release. What Happened Mastercard said Monday select new credit cards will feature solely the "Mastercard Symbol...

Adobe Inc (NASDAQ: ADBE) on Thursday reported its fiscal fourth-quarter earnings report. Here is a summary of how some of the Street's top analysts reacted to the print. The Analysts BMO Capital Markets' Keith Bachman maintains an Outperform rating on Adobe with a price target lifted from...

For CEOs, social media sites like Twitter Inc (NYSE: TWTR) and Facebook Inc (NASDAQ: FB) are more than just fun ways to connect with customers. If used correctly, they can be one of the most useful tools in creating a company's brand. When it comes to social media branding, Tesla Motors Inc (...

"Can you hear me now? Good." These were the words uttered by Paul Marcarelli in Verizon Communications Inc. (NYSE: VZ)'s infamous commercials throughout the 2000s. However, he's now switched sides and is doing commercials for one of Verizon's biggest rivals, Sprint Corp (...

The type of realistic virtual reality technology that seemed like science fiction a few years ago is finally taking its first steps toward mainstream entertainment. Unfortunately, the fledgling VR industry may soon be defined by its advertisements. Analysts now believe that the flood of advertising...

The media industry has been struggling through a period of intense change over the past few years as more and more people abandon traditional cable in favor of subscription services. On-demand programming has had a significant impact on marketing efforts as firms look for new ways to reach their...