marketing

There are thousands of technology companies all over the world, and several of them have very creative and catchy logos that make them more recognizable to consumers. Some tech brands may not be as well known as others, and can experience difficulty connecting with people and making the...

Anyone involved in the care and feeding of a website knows one of the best things your online site can have is “stickiness” – something that makes users want to stay there and linger for a while. Stickiness is one of the metrics online advertisers use when they consider where to place their ads...

As consumer and investor interest grows in the booming marijuana industry, it has dawned on many cannabis entrepreneurs that they may need to clean up their collective image; to step away from their product's shady past and make it more customer-friendly. In Colorado, where sales of...

Breakfast may be a person's most important meal of the day, but it's also a hugely competitive market for fast-food restaurants. According to the food industry web site Technomic, about 28 percent of the top fast-casual chain restaurants currently offer breakfast, up 8.8 percent from the third...

Since it was first launched by Bill Gates in 1986, Microsoft (NASDAQ: MSFT) has developed into the world’s premier computer software manufacturer. It has virtually cornered the market on every element of personal computing -- and its flagship software product, Microsoft Windows, is the go...

Another sign of how quickly things are changing in the automotive world. In its Car-Brand Perception Survey for 2014, Consumer Reports say the usual suspects – Ford, Honda, Chevrolet and Toyota – continue to remain the top brands in consumers' minds. But a surprising new entry, Tesla (NASDAQ:...

Quick: think of a televised event that nearly everyone you know watches at the same time. Chances are good you probably thought of the Super Bowl. Outside of critical breaking news, the NFL football championship is one of the few remaining instances where U.S. broadcasters and advertisers can...