Project Titan

Apple Inc (NASDAQ:AAPL) almost used Siri for its now-abandoned electric vehicle (EV) project. The Cupertino, California-based tech giant also once considered a deal with Tesla Inc (NASDAQ:TSLA). That’s according to a New York Times story highlighting the hardships the Apple EV team went...

Tesla Inc CEO Elon Musk, on Tuesday, reflected on the natural state of the car company after media reports that tech giant Apple Inc has pumped the brakes on its electric car project after about a decade. What Happened: “The natural state of a car company is dead,” Musk said, reflecting...

Renowned investment figure, Ross Gerber has commented on Apple Inc‘s (NASDAQ:AAPL) decision to halt its electric vehicle (EV) development, shifting its focus onto Artificial Intelligence (AI). What Happened: Ross Gerber, the CEO of Gerber Kawasaki Wealth and Investment Management...

The launch of the Apple Inc.’s (NASDAQ: AAPL) self-driving car could be delayed yet again, according to a Bloomberg report on Tuesday. What Happened: Loup Funds’ co-founder Gene Munster offered his take on the report and the likelihood of Apple rolling out an electric vehicle off...

Apple, Inc.’s (NASDAQ: AAPL) self-driving car has long been in the works under the "Project Titan" team. What Happened:  Apple has made a slew of patent filings in recent years that relate to automotive-related technologies, Nikkei reported Monday, citing a joint...

Apple Inc (NASDAQ: AAPL) has obtained a patent that indicates it could use a MagSafe-like charger in its yet non-existent but rumored electric car. What Happened: A revised patent dated Tuesday called “charging station with passive alignment mechanism” describes a...

Apple, Inc.'s (NASDAQ: AAPL) self-driving car project, named "Project Titan" has been a non-starter due to multiple issues. The team has seen a mass exodus of executive talent, apparently reflecting uneasiness over the long overdue nature of the plan. What Happened: Apple's...

Many traditional automotive companies have been transitioning into the electric vehicle space, which for years has been dominated by Tesla Inc (NASDAQ: TSLA) in the United States. While names like Ford Motor Co (NYSE: F) and General Motors Corp (NYSE: GM) are known to be heavily investing in EVs,...

Self-driving startup Drive.ai was days away from shutting down its operations before it was acquired by Apple Inc. (NASDAQ: AAPL), according to The Verge. What Happened Drive.ai was founded in 2015 by machine learning researchers at Stanford University and is among the more exciting...

UBS's Steven Milunovich consulted with two notable Apple Inc. (NASDAQ: AAPL) experts to gain further perspective on the company's outlook. The analyst met with Asymco's Horace Dediu and Above Avalon's Neil Cybart, both of whom are positive on Apple's business. Dediu explained to the analyst that...

It is the battle of tradition versus the modern, which possess disruptive potential. Traditional automakers such as General Motors Company (NYSE: GM), Ford Motor Company (NYSE: F), Fiat Chrysler Automobiles NV (NYSE: FCAU) and Toyota Motor Corp (ADR) (NYSE: TM) are facing stiff...

Gene Munster of Piper Jaffray was a special guest on Benzinga's PreMarket Prep show on Wednesday to help dissect Apple Inc. (NASDAQ: AAPL)'s second-quarter results and outlook. Jumping right into it, Munster described Apple's guidance as "disappointing" due to what the analyst believes to be an...

Despite no official word from Apple Inc. (NASDAQ: AAPL), circulated rumors about an Apple Car amounted to nothing more than marketing hype, the rumor’s roots have been revealed to be an exercise in brainstorming – concepts created by media outlet Motor Trend. In a Motor Trend...

Apple Inc. (NASDAQ: AAPL) shares are down 4 percent in the last month, and are trading meaningfully below their 52-week high of $134.54. FBR & Co’s Daniel H. Ives maintained an Outperform rating on the company, with a price target of $175. Ives commented on potential M&A...

Apple Inc. (NASDAQ: AAPL)'s ambitions within the electronic car market is still officially unknown. 9To5Mac reported that Sixty Eight Research, a "sketchy firm" that may be a front for Apple's car business attended an industry wide conference in Germany. The publication...