Super Bowl 50

While the Super Bowl may be over, the commercials from the big game are still in heavy rotation both on air and online. At a cost of around $5 million/30-second slot, the ads weren’t cheap and movie studios were hoping that type of spending would help boost box office revenue down the road....

Traditionally movie studios don't like releasing big tentpoles over Super Bowl weekend because audiences are usually "distracted" by the big game. This year was no different; while three new films opened, none did anything stellar. Kicking It Up A Notch With 'Kung Fu Panda 3' The big winner was "...

Over the last few years, it has become tradition for the Super Bowl to top itself as the most-watched program on TV, but that won’t be the case this year. The CBS Corporation (NYSE: CBS)-aired broadcast still dominated the airwaves, but in terms of total viewers, it will have to settle for...

With arguably one of the biggest nights for advertising over, brands that paid billions to air a commercial during the Super Bowl are raking in the data to see whether their ads were successful. While things like brand recognition and the desire to buy new products will take some time to account...

While the original Colonel Sanders has not been with us for over 35 years, his memory has remained an integral part of Yum! Brands, Inc. (NYSE: YUM)'s KFC image, as his persona has been reimagined by different actors since his death in 1980 at the ripe old age of 90. However, as of late,...

Extending the celebrations of Super Bowl 50, JC Parets has published a list of what he views are "the best 50 charts in the world." From banks to better investments, Parets has imparted a goldmine of graphs. Take part in the ongoing conversation under the Twitter hashtag #SB50Charts...

This year, companies like Anheuser Busch Inbev SA (ADR) (NYSE: BUD), PepsiCo, Inc. (NYSE: PEP) and PayPal Holdings Inc (NASDAQ: PYPL) all shelled out about $5 million per 30 seconds worth of advertising to get their brands in front of consumers during one of the biggest TV events of the year...

It's no secret that social media site Twitter Inc (NYSE: TWTR) is entering a make-it-or-break-it year. The company has struggled to grow user numbers and increase engagement, making many skeptical of the site's long-term potential. However, as Twitter works to reinvent itself and attract more users...

The media industry has been struggling through a period of intense change over the past few years as more and more people abandon traditional cable in favor of subscription services. On-demand programming has had a significant impact on marketing efforts as firms look for new ways to reach their...

With Super Bowl 50 less than two weeks away, Amazon.com, Inc. (NASDAQ: AMZN) just released a "sneak peek" of its first-ever Super Bowl commercial on YouTube. The e-commerce giant is betting big on its advertising campaigns by leveraging the largest sport events taking place. Amazon...

Canaccord Genuity believes that the 2016 Super Bowl in San Francisco will provide some big returns for hotel REITs with exposure to the area. The firm expects a 5.5 percent boost to San Francisco RevPAR in Q1. The 2016 Super Bowl will likely have a larger impact on RevPAR than 2014’s New...

In the upcoming season, the National Football League is targeting viewers who have switched from traditional cable subscriptions to online streaming services. This year, in addition to streaming all of the league's AFC games, CBS Corporation (NYSE: CBS) has agreed to stream seven NFL...